About us

We are a Las Vegas based game studio born on the Roblox platform and built by people who genuinely love this community. As a community-first studio, we care as much about our worlds and players as we do about the people building them. That mindset has helped us grow into one of the most innovative teams on Roblox, pushing boundaries, shaping culture, and setting new standards across the platform.

With over 7B game visits, 35M monthly players, and a 16M member community, our worlds have become a core part of the Roblox ecosystem. We’re a ten-time winner of the Roblox Innovation Awards and recognized as builders of the future of the platform. From Creatures of Sonaria and Dragon Adventures to World // Zero and Horse Life, we create experiences that players live in, not just visit.

What are we looking for?

We’re looking for a strategic and creative Marketing Manager to lead campaigns that grow our audience, strengthen our brand, and drive measurable business results. In this role, you’ll oversee multi-channel marketing initiatives, collaborate across teams, and optimize the customer journey from awareness to retention. You’ll bring a balance of creativity, analytical thinking, and hands-on execution to ensure every campaign delivers impact.

Responsibilities:

Thumbnail Management and Collaboration

• Architect and execute high-velocity thumbnail growth experiments on Roblox
• Develop and execute comprehensive conversion rate optimization strategies for multiple games
• Report on program performance, ROI, and strategic recommendations to stakeholders
• Work closely with Product teams and Marketing to align messaging, optimize retention, and improve user experience
• Collaborate with vendors and the Central Art Team ****to implement conversion-focused improvements

Content and Brand Marketing

• Develop messaging frameworks, brand narratives, and marketing copy across platforms
• Work with designers, product managers, and creators to produce high-quality content (website, blogs, videos, social posts, job descriptions, ads)
• Maintain brand consistency across all communication touchpoints
• Lead go-to-market planning for new product launches, updates, campaigns, and partnerships
• Support community, creator, influencer, and partnership initiatives with integrated marketing support

Data, Analytics & Reporting

• Define and monitor KPIs tied to acquisition, activation, engagement, and retention
• Run data-backed experiments to improve campaign effectiveness and scalability
• Report campaign performance and insights to leadership on a regular cadence

Requirements:

• Minimum of 3 years experience in website/platform optimization techniques, conversion rate optimization, and user experience design
• Previous experience in marketing, preferably in gaming, tech, entertainment, or consumer digital products
• Experience running A/B tests, campaign optimization, and performance reporting
• Excellent communication skills and presence for collaboration with diverse teams of executive and non-executive, technical and non-technical stakeholders
• Proven track record of delivering measurable business impact through experimentation
• Obsessively data-driven with strong analytical and synthesis skills

Location:

• Fully remote, but if Vegas sounds exciting, we can chat about relocation options.