About the Role

We are a Las Vegas based game studio born on the Roblox platform and built by people who genuinely love this community. As a community-first studio, we care as much about our worlds and players as we do about the people building them. That mindset has helped us grow into one of the most innovative teams on Roblox, pushing boundaries, shaping culture, and setting new standards across the platform.

With over 8B game visits, 44M monthly players, and a 19M member community, our worlds have become a core part of the Roblox ecosystem. We’re a ten-time winner of the Roblox Innovation Awards and recognized as builders of the future of the platform. From Creatures of Sonaria and Dragon Adventures to World // Zero and Horse Life, we create experiences that players live in, not just visit.

What we are looking for

This is not a “just post content” role.

We're seeking a creative, data-driven Social Media Manager to lead social media strategy and execution for a selection of games within our Sonar Studios portfolio. This role will be instrumental in driving player growth, improving retention, and building brand awareness across multiple platforms. You'll work closely with game teams, community managers, content creators, and leadership to create compelling social content that resonates with our diverse player base.

Responsibilities:

Growth & Awareness

• Develop and execute platform-specific strategies (X, TikTok, Instagram, YouTube, etc.)
• Drive measurable increases in impressions, followers, and engagement
• Partner with creators and ambassadors to amplify key beats
• Identify viral hooks and short-form opportunities

Retention & Community

• Create content that reinforces update cadence and live ops
• Support social loops that drive return play
• Activate community moments (UGC contests, events, creator callouts)
• Maintain consistent and authentic brand voice

Collaboration with Production Teams

• Attend developer syncs and gather insights to inform community discussions
• Assist in filtering community feedback into actionable insights
• Help prepare weekly community sentiment reports for producers

Campaign & Launch Support

• Build go-to-market social plans for major updates
• Own teasers, countdowns, launch posts, and recap content
• Collaborate with media editors to produce high-performing assets
• Deliver post-campaign performance reporting and insights

Analytics & Optimization

• Track KPIs tied to growth and retention
• Run A/B tests on messaging formats and hooks
• Report weekly performance insights to leadership
• Turn data into clear recommendations

Requirements:

• 2–4+ years of experience in social media, gaming preferred
• Deep understanding of Roblox culture and ecosystem
• Strong instincts for what performs in short-form video
• Experience working with creators or influencer programs
• Highly organized and comfortable in a fast-moving environment
• Data-driven mindset with creative execution ability
• Clear, confident communicator across cross-functional teams

Bonus if you:

• Have managed accounts for live-service games
• Understand thumbnail / discovery dynamics
• Have experience supporting licensed IP or large communities

What Success Looks Like:

• Growth in followers, impressions, and engagement
• Strong social support for game updates and launches
• Increased player participation during live ops
• Clear, consistent reporting and insights
• Elevated brand perception across the Sonar portfolio

Location:

This is a remote-first role open to candidates anywhere in the world.

Las Vegas-based team members work in-office Tuesday through Friday (Monday optional). If Vegas sounds fun, we offer relocation support for candidates interested in moving here. In-office perks include daily DoorDash credits to keep you fed, commuter credits to cover your ride in, and a monthly game stipend because we think playing games is part of the job.

Compensation:

• $45,000 - $60,000. Most offers land within this range. If your experience sits outside it in either direction, we'd still like to have the conversation.